The rise of various culinary businesses has made entrepreneurs competing to issue ideas or innovations that attract buyers. One of the restaurants that provides a variety of Acehnese specialties and innovates its menu as one of the attractions is Rumah Makan Cut Bit. Rumah Makan Cut Bit has succeeded in developing one of Aceh's culinary specialties which was formerly known as “Sie Reuboh” into “Sie Reuboh Goreng”. This study aims to measure the effect of Brand Image and Product Innovation on Repurchase Intention in consumers of Cut Bit Restaurant which is mediated by Customer Satisfaction. Data was obtained through a survey of 150 consumers as a sample representing the research population and using a questionnaire as a data collection instrument. The sample technique used was non-probability sampling with purposive sampling technique. Statistical Package for the Social Science (SPSS) is used as an analysis method to determine the effect between the variables involved. The results found that Brand Image does not significantly affect Repurchase Intention, while Product Innovation has a significant effect on Repurchase Intention. Brand Image and Product Innovation have a significant effect on Customer Satisfaction. The indirect effect of Customer Satisfaction is able to significantly mediate the effect of Brand Image and Product Innovation on Repurchase Intention on consumers of Cut Bit Restaurant.