USK Conferences, Roundtable for Indonesian Entrepreneurship Educators 2018

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SOCIAL CAPITAL APPLICATION IN COMMUNITY BUSINESS DEVELOPMENT
Nikolaus Topas Baruna Putra, Dwi Wulandari, Bagus Shandy Narmaditya

Last modified: 2018-09-01

Abstract


This study aims to determine the application of social capital to community business development in Agro Tawon Wisata Petik Madu. This research uses descriptive analytical method by using in-depth interview to business’ owner of Agro Tawon Petik Madu, Agro Tawon Tour guides, and community representatives belonging to the honey breeders group Agro Tawon Wisata Petik Madu. The result of the research shows that the application of social capital influences the development of community business in Agro Tawon Wisata Petik Madu. Trust has a major effect on the distribution of the wasp seeds which will be used in the production of honey. A network of honey farmers also makes the development of the business community can grow better and can do promotion without the big cost.

Keywords:Social capital; business development;community development